When it comes to creating a landing page, one of the most important decisions you’ll make is choosing the right template.
A landing page template sets the foundation for the design and functionality of your page, and can play a huge role in determining its success.
In this post, we’ll take a look at some of the key factors to consider when choosing a landing page template, as well as some examples of popular templates currently being used by businesses.
What is a Landing Page Template?
A landing page template is a pre-designed web page that you can use as a starting point for creating your own landing page.
It typically includes a layout, design elements, and functionality that can be customized to suit your specific needs.
Factors to Consider When Choosing a Landing Page Template
- Purpose: The first thing to consider is the purpose of your landing page. Will it be used to capture leads, promote a product or service, or provide information?
- Audience: You should also consider your target audience when choosing a template. The design and layout should be tailored to appeal to your specific demographic.
- Branding: The template should also align with your brand’s style and aesthetic. This includes using the same colors, fonts, and imagery that you use on your website.
- Functionality: The template should also include the functionality you need to achieve your goals. This includes lead capture forms, calls to action, and any other necessary features.
Popular Landing Page Builders
- Unbounce: Unbounce is a popular landing page builder that offers a wide variety of templates for different industries and purposes.
- Leadpages: Leadpages is another popular landing page builder that offers a range of templates and design options.
- Instapage: Instapage has a large selection of templates that are optimized for conversion rate optimization.
- Squarespace: Squarespace offers a number of landing page templates that are easy to customize and include built-in functionality like lead capture forms.
How to Customize Your Landing Page Template
Once you’ve chosen a template, it’s time to customize it to make it your own. Here are a few tips to help you get started:
- Update the content: The template will come with placeholder text, so you’ll want to replace it with your own copy.
- Replace the images: You’ll also want to replace the images with ones that are relevant to your business and message.
- Add your branding: Make sure to include your logo, color scheme, and font choices to align the template with your branding.
- Test and optimize: After customizing the template, make sure to test it and optimize it for conversion rate optimization.
10 Examples of Landing Page Templates
- Lead generation template: This template is designed to collect leads by asking visitors to fill out a form with their contact information. It typically includes a headline, a form, and a call to action (CTA) button.
- Click-through template: This template is designed to encourage visitors to click through to another page on your website. It typically includes a headline, an image, and a CTA button.
- Product launch template: This template is designed to generate excitement and interest around a new product launch. It typically includes a headline, an image or video of the product, and a CTA button to pre-order or purchase the product.
- Event registration template: This template is designed to encourage visitors to register for an event. It typically includes a headline, information about the event, and a form to register.
- Webinar registration template: This template is designed to encourage visitors to register for a webinar. It typically includes a headline, information about the webinar, and a form to register.
- E-book download template: This template is designed to encourage visitors to download an e-book. It typically includes a headline, an image of the e-book cover, and a form to download.
- Free trial template: This template is designed to encourage visitors to sign up for a free trial of a product or service. It typically includes a headline, information about the free trial, and a form to sign up.
- Coming soon template: This template is designed to generate excitement and interest for a product or service that is about to launch. It typically includes a headline, an image or video, and a form to sign up for updates.
- App download template: This template is designed to encourage visitors to download an app. It typically includes a headline, an image of the app, and a form to download.
- Pricing template: This template is designed to help visitors compare the different pricing plans for a product or service. It typically includes a headline, a table of pricing plans, and a form to sign up.
These are just a few examples, but there are many other types of landing page templates available. It’s important to choose a template that is appropriate for the specific goal of your landing page.
Choosing the right landing page template is essential to the success of your landing page. Keep in mind the purpose, audience, branding, and functionality when selecting a template.
Don’t forget to customize the template, test and optimize it for conversion rate optimization.
Remember that the right template can make a huge difference in the performance of your landing page, so choose wisely.
