Marketing has been around for centuries while affiliate marketing is a fairly modern concept. It involves companies using other individuals or companies to market their products on their behalf.
One of the techniques that online affiliate marketers use is creating content with specific keywords. The keywords refer to specific words or phrases directly related to the product or service that they are trying to market. This can be a long tail or short tail keywords.
Long tail keywords refer to three to four phrases that are very specific and targeting to capture the potential customer’s attention. Short tail keywords refer to one or two phrases also specifically referring to the product or service being marketed.
Affiliate marketers go for long tail keywords because they are easier to rank and they get quicker and more specific results since short tail keywords can be too general.
So how do you research long tail keywords for affiliate marketing?
Some useful tips for research long tail keywords:
Amazon contains one of the largest online listings of products. Millions of people use it to search for various products and it is, therefore, a great source of long tail keywords.
Once you are on Amazon, pick a category that matches your product. Next, go to the Amazon search toolbar at the top of the page. Slowly type the name of the product that you would like to search the keywords for.
The Amazon autofill feature will begin to give you suggestions as you type. These suggestions are what we need to take note of. They define the most searched terms regarding your product.
These, therefore, will form the long tail keywords that you can now make use of.
Use Google Search
Being one of the largest search engines on earth, this is a useful tool for generating keywords. In 2007 Google introduced a feature in its search engine called Google Suggest.
The function of Google Suggests is to give you predictions or suggestions.
Google suggest works using an algorithm to generate predictions as you type. All you have to do is to simply slowly start typing in the search engine. Google will auto complete the search you are typing and give you five to ten suggestions.
It generates these suggestions based on customers past search history regarding that product. Usually appending the keyword tool will help you generate a larger number of keywords that you can use.
Use of Keyword Tool
This is a great application that can generate over 750 keywords. This application functions by pulling data from search trends on Google. It, therefore, focuses on potential clients that use Google as their search engine.
A great thing about this is that it is considered 99% accurate and it is free to use. You do not need to create an account.
Using Keyword Planner
Unlike the auto-suggest, this app enables you to specifically plan for your keyword search and generate long tail keywords. This should be relevant to the product or service you are offering.
In order to start using this application, you need to have a target market in mind. You also need to need to have a “seed” keyword in mind. A seed keyword refers to a word that describes the type of product or service that you are offering.
A great thing about this option is that it will be able to show you a number of keywords, the average number of monthly searches, the competition for the words and the relevance of each suggestion.
Once the suggestion has been generated, pick the keyword that is most relevant to you and that highly demanded by clients. The next step is to enter this keyword into the search box.
This way the application would be able to generate a longer version of the keyword for you.
Answer the Public Tool
Answer the public is a great app that utilizes the searches generates from Google auto complete. Once you type in your description, it generates keywords based on: where, why, who and what.
This is when the keyword refers to a question. Phrases that are not questions will generate suggestions based on prepositions such as like, for or near. It has opened up marketers to a larger pool of potential keywords.
One of the best keyword generation tools in the market. A great thing about it is that it enables you to perform an audit on your blog or website for SEO. Once it generates the keywords it also shows the competitor ranking and trend of use.
It is also able to track these keywords’ position. This is in the major search engine that exists. In addition, it will also show you how many times that keyword has been used in local searches.
For this, the lower the number of searches, the better because this means that keyword has low competition. Another aspect that this tool would show is the trend.
Hence, the trendier the keyword, the better because this means the product or service is high in demand.
This is a great tool to generate long tail keywords. The suggestions are based on search engines such as Google. A great feature is the display of volumes. This lets you know how many times such keyword has been used.
WordPress SEO Processor
If you have a blog or a website that is being run on WordPress, then this is a great option for you. A great thing about it is that it is incorporated in WordPress; hence you do not need to add or download another application if you already use WordPress.
It has great features such as scanning your content for SEO keywords. You can also pick two to three keywords that you would like to appear in your content.
The application will scan your online content and give a report of whether or not the keywords selected have been utilized properly in your content. It is a great application for WordPress users.
Tag Crowd is a simple use application for generating keywords. In order to get keyword suggestions, what you have to do is to paste the URL in the tab provided.
This URL should be from the web content that you would like to generate keywords for.
Next, the applications will scan the website content and provide suggestions that you can use as keywords. It does not only have to be content that has already been posted online.
The application also provides the option of pasting content directly. The app will then analyze the content you have pasted and offer you with keyword suggestions.
This application works differently than most. It acts as a research tool. What this application does is that it lets you create a search scenario. This refers to where you pose a question to potential clients.
You do this by asking them to type in which words or phrases they would use if they were searching the internet for a particular item. The application would then collect these data and generate long tail keywords from the data.
You can be able to access a link from Google to review the keywords generated.
Niche Laboratory is also simple to use. All you have to do is to type in a description of what you are looking to generate keywords for. This can either be a product, service or target market.
What is great about this application is the detailed such results that are provided. It provides a large number of useful information. Some of them include:
- Specific keywords in relation to your product or service
- A list of websites that are ranked highly
- Information use of the keywords by your competitors
- Social influencers in your niche or target market
- Discussion forums concerning the topic area or product
- A Meta Description of the topic
This is a keyword tool application that sources from information from Amazon and Google. It combines the two to generate an extensive list of suitable keywords.
All you have to do is to type in a description of your product or service in the search bar. The application then does the rest of the work for you.
In addition to providing keywords, it also shows you the monthly search volume and the dominant categories where the keyword appears.
Long Tail Pro
This is a professional application that provides extensive information on long tail keywords. Some of its features include:
- Analysis of the competitiveness of a keyword
- A suggestion into the specific keywords that target your site
- Information on the profitability of certain keywords
- Information of keywords being used by competitors using Adwords
- Data filtering that is real-time
- Provision to export the data
Last but not least KW Finder is considered one of the top long tail keyword finder tools. To use this tool, you just need to enter your preferred keyword in the search box.
Then next thing you need to do is to select the specific country and the language. Once you click on the analyze tab the data will be processed.
A list of suitable ling tail keywords will be generated. Additionally, other information relating to the keyword will be displayed. This includes:
- Monthly ten do the keyword
- The SEO difficulty level
- Cost per Click (CPC)
- SERP Results from Google which shows competitors that use those specific keywords
Furthermore, this application has additional features such as letting your export the data to a CSV file. You can also narrow down the search to a local region.
In addition, the keywords generated can be filtered further and even results with low profitability can be removed.
Factors to Consider While Researching Long Tail Keywords
Apart from using keyword tools and applications, there are some other factors that you need to consider. Some of these factors include:
Integrate Long Tail Keywords
For long tail keywords the longer the keyword the better. Also keep in mind is that the longer the content is the higher the probability of a higher rank.
For example, you might be targeting one particular keyword then find out you are ranking for another keyword in your content.
Utilize Low Competitive Keywords
Long tail keywords are also great because they have low competition. Your potential customers will, therefore, be able to reach your website faster.
While generating long tail keywords using keyword tool applications, look out for the volume of use and competitor analysis. Pick the keywords that are not highly used by the competition. This will enable you to stand out from your competition.
Emphasize on Quality
Even when utilizing the keywords, it is important to use them sparingly. Overcrowding your content with keywords will make it look fake.
You will not truly be able to communicate the information that you are trying to pass onto your clients. The keywords should be incorporated naturally into your content.
Identify your Niche/ Target Market
Before you start to research on keywords, you first of all need to understand your target market. This includes factors such as their gender, age, shopping habits, locations, spending habits and rates among other factors.
Knowing these finer details about your niche will help you generate better and more specific keywords. For instance, if you know the age bracket of your target audience, you will be able to know which sites they mostly visit.
The younger generation, for example, spends most of their time online on social networking sites such as Instagram and Snapchat and others. The older generation will spend time on other informational sites.
From this information, you can know which sites to target to generate your keywords.
Long tail keywords are more profitable than short tail keywords. This is because they are less competitive hence enables you to stand out from your competition.
They also give specific results, therefore, reducing the amount of time your potential customers take to find you and your product or service. Aside from that, they can improve a site’s search engine page ranking.
This will result in increased traffic to your website which will result in increased business revenue. If you are into affiliate marketing the above tips on how to research long tail keywords will be of help.
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