8 Bloggers Making Crazy Money Writing What They Know | RainaStudio

8 Bloggers Making Crazy Money From Writing About What They Know

Just like with any business, creating a blog that makes money isn’t something that happens overnight.

Whatever your niche, there are ways to start gradually building an income by writing about what you know, whether that’s through ecommerce, affiliate marketing, sponsored articles, or display advertising.

In this article, I’ve identified eight bloggers writing about travel, lifestyle, tech, DIY, and food — all of whom have found ways to earn money from their content.

Some use all of the monetization methods at their disposal, while others focus their efforts on just one or two areas. Throughout this post, I’ve also used Upbeat’s blog monetization calculator to estimate how much each blog could be making from on-page advertising.

Read on for inspiration on how to go from blogging on a budget to earning crazy money by blogging about what you know and love.

One Mile At A Time

  • About blog
  • Makes Money
  • Why Stands Out

Ben Schlappig, also known as Lucky, is the founder of travel blog One Mile At A Time. Lucky is a master of traveling the world using miles and points that he’s collected, often enjoying first class hospitality for a fraction of the usual price.

His blog offers tips and advice to other travelers keen to save money on their adventures, as well as some of his own personal stories.

Ben

Ben

Key takeaway: Give your users what they want to leverage your reputation.

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Making Sense of Cents

  • About blog
  • Makes Money
  • Why Stands Out

Making Sense of Cents is an inspirational money management blog that covers personal finance, paying off student loans, and how to reach financial independence.

Its award-winning author, Michelle Schroeder, an online freelancer and solopreneur, paid off her $38,000 student loan in just seven months. She now travels around North America and lives out of an RV.

Michelle Schroeder

Michelle Schroeder

Key takeaway: Offer your target market easily-accessible materials that are genuinely useful to develop an emotional, loyal bond.

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Lipstick, Lettuce & Lycra

  • About blog
  • Makes Money
  • Why Stands Out

Lipstick, Lettuce & Lycra is a UK health and fitness blog. Founded by Gemma Geager, it combines her previously very successful vintage fashion blog, Retro Chick, with a new focus on helping women live their lives to the fullest.

The blog mostly focuses on topics like running, cosmetics, and self-confidence, and receives around 2,700 visitors per month.

Gemma Geager

Gemma Geager

Key takeaway: Remain fluid in a saturated environment and don’t be afraid to take risks to stay ahead of the curve.

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Shiny Shiny

  • About blog
  • Makes Money
  • Why Stands Out

Shiny Shiny is a tech blog founded in 2004 that explores how technology is enriching the lives of women.

With an influential readership made up of early female adopters, it’s thought to be one of the top global tech blogs aimed at women. Shiny Shiny’s content mostly covers industry news, product reviews, and video round-ups. Its audience averages 761 visitors per month.

Key takeaway: Partner up with reputable brands to maximize your exposure and authority in your niche.

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Vintage Revivals

  • About blog
  • Makes Money
  • Why Stands Out

Vintage Revivals is a blog dedicated to “fearless DIY.” Owned by designer Mandi Gubler, her mission is to smash readers’ perceptions of what’s possible when it comes to DIY design, encouraging thrift store purchases, upcycling, and creative makeovers.

The blog receives around 34.1K visitors per month.

Mandi Gubler

Mandi Gubler

Key takeaway: Find your niche and be the best you can within it.

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Backlinko

  • About blog
  • Makes Money
  • Why Stands Out

Owned by internationally recognized SEO expert Brian Dean, Backlinko is an SEO training and link building strategy blog aimed at digital marketers and entrepreneurs. His deal is offering actionable SEO tips, and insight gathered from five online business failures before he finally became successful in 2012.

Backlinko is now one of the world’s most popular marketing blogs.

Brian Dean

Brian Dean

Key takeaway: Be honest with your audience and show them how you’ve grown into an expert — they’re more likely to believe you with evidence.

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Smitten Kitchen

  • About blog
  • Makes Money
  • Why Stands Out

Perelman’s blog stands out because of her authenticity, integrity, and confidence. On her about page, she explains that she doesn’t like pretentious ingredients and that she prides herself in creating recipes that are accessible for all. Plus, like most of us, she’s obsessed with food — it’s no wonder she has a 752K Instagram followers.

By writing about what she knows in a very human way, Perelman has created the online-equivalent of comfort food.

Key takeaway: Talk like a human and embrace the power of quality #InstaFood.

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Where Sidewalks End

  • About blog
  • Makes Money
  • Why Stands Out

Now we meet one of the leaders in responsible travel innovation, Where Sidewalks End (WSE).

Heavily focused on promoting responsible and sustainable practices in off-the-beaten-path destinations, WSE employs a huge team of scouts and contributors from all over the world. It’s great to see a travel blog that looks beyond the travel experience to the positive impact it can have on local communities.

This is certainly no ordinary travel guide.

Key takeaway: Use your talent to help the greater good where you can — people will respect that.

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Wrapping Up

So what can we learn from these eight bloggers who are making crazy money by writing about what they know?

First, that there’s no harm in using affiliate links, as long as you don’t hide it from your audience. Second, that adding ecommerce functionality is a relatively simple and viable way to generate more revenue from your website. And finally, to use display advertising wisely and sparingly, and only if it does not harm your brand.

Tell us about your own blogging experiences (or what you look for in blogs that you follow) in the comments below!

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