Why Your Business Must Need a Website in 2018 (Comprehensive Guide)

Why Your Business Must Need a Website in 2018

Owning a business website is not for the bigwigs anymore. I think it should never be. If you are a freelancer or own a small business today, you have the chance to swim with the big fish and reap your fair share. It could be a shot in the arm for your stagnated sales volume.

Are your revenue numbers looking good? Well, the fact is, you can still do way better than you thought if you own a website.

It could be your long-awaited cutting edge. Remember, the business environment is equally growing competitive daily.

25 Reasons Why Your Business Must Need a Website in 2018

This review takes you through 25 captivating reasons why you need to set up a website in 2018 and have a big impact online plus many other incredible benefits.

Let’s us have an in-depth look. By the time we are done, you can’t wait to own one.

#1: Wide target market access

With internet access global, owners of internet-enabled gadgets are joining the web space every second at a skyrocketing rate.

The online space is where most are spending significant time hanging out. In the US alone, statistics indicate Americans spend an average of about 35.2 seconds in browsing monthly.

Again, this is backed up by the fact that over 81% of adults in the United States own smartphones spending 39 minutes daily on average to consume media content.

#1: Wide target market access

Image Src: Frankwbaker.com

Therefore, you have all the right reasons to reach out to these billions of potential customers out there and let them know your products.

Remember, there is no limit on how much you can do on the web. At least not until you try.

#2: Market your brand and build on the same

Steve Jobs challenged the minds of most and he came across on ‘why it can’t be done’. The thought-provoking ‘why’ should be your impetus to help your small business scratching the surface, stop suffocating from lack of exposure, don’t you think?

#2: Market your brand and build on the same

Why It can’t be done – Steve Jobs

Absolutely! In 2018, let your online presence be felt. Publish and showcase on your business website the quality products and services you offer.

Consequently, this will help you bridge to prospective customers who might like them and place orders right away.

#3: Cost-cut on advertisement

If you have ever advertised your products using other media platforms, you definitely know how it can be expensive. Since this is inevitable, with your own website, you can achieve this without spending a lot.

#3: Cost-cut on advertisementTherefore, through a business website, you will be able to tailor and build your customized brand at any given time without incurring unnecessarily advertisement costs. Besides, there are so many ways today you can advertise your products or services like using Facebook ads or SEO optimization.

This will make your website not only popular and attract potential customers but also lead to high sales and revenues.

#4: Acts as an information hub

In this digital age, information is everything. A website enables you to check on what is happening with your competitors and change course for better ideas.

#4: Acts as an information hubAdditionally, you will be able to know how many visitors are checking into your website or how many are contacting you.

This is helpful in scaling up either website popularization or strategy to get their attention and tab on potential sales.

Therefore, be able to apprise people and save on costs of doing printouts to send them to customers using your own website.

#5: Save on leaflet expenses

Your company will also have to print-outs like brochures to give out.

#5: Save on leaflet expensesA website replaces this by helping you publish all the information you need for your prospective clientele to access it online. This can be complemented by the creation of connections and business networking.

#6: Attract and maintain customer base

Clients and customers frequenting your business are able to know about your website and buy your products and services. Furthermore, clients can help you attract and refer more customers to your business website.

#6: Attract and maintain customer baseMoreover, you can maintain your clientele base, as you use affiliate marketing to expand referrals. This is central to your business growth.

#7: Reflect business net worth

Getting access to credit facilities for your enterprise is never a walk in the park. You are likely to access high amount of loans if your business seems to be large.

#7: Reflect business net worthTherefore, a website will act as your reference hub to convince lenders to understand better your business profile. This will add credibility to your effort and help you easily lobby for additional funding.

Financiers will like to hear of a business with reliable future trajectory. Setting up a website is a big step in that direction.

#8: Save your time and that of your customers

As the old adage goes, time is money. A website enables your customers to save time moving to your business premises but instead buy products online at the click of the button.

#8: Save your time and that of your customersThis replaces time-consuming means like face-to-face communication, making phone calls and many others.

Likewise, you will save time showing them around because all your products and services can be accessed easily online. Additionally, anybody wanting to visit your website doesn’t have to go through time-consuming security checks.

#9: An opportunity to sway

Information is power. With all you are putting out on your website, you potentially stand a chance to influence people and inform them of what your set up is all about.

#9: An opportunity to sway

#10: Complement your business goals, vision and, objectives

Every business has a primary goal of generating profits. A website will not only complement this but also enable you to track what strategies you have been employing for self-evaluation.

#10: Complement your business goals, vision and, objectivesIf there are weaknesses discovered, you can adjust your strategies for improved performance towards your business goals.

#11: Round the clock operation

Impressively, with your website running, you are accessing the world round the clock without any shut-out.

#11: Round the clock operationHence, this implies your customers will access your business whenever and wherever they find it convenient, regardless of their busy schedules. There is no closing of business as characterized by the conventional way of enterprising.

#12: Publish any information

Are you a fan of some other interesting topics or content? Well, use your website to let the world know about motor sporting, holidaying, and skiing plus many other niches.

#12: Publish any informationHence, with a website, you are literary a blogger exposed to unlimited and unrestrained coverage of target groups.

#13: Room for improvement

One of the most sought-after pages I a website is the FAQs page. This is where you can get the opportunity to answer all potential questions you think customers might have concerning your products and services.

#13: Room for improvementHence, this will help you effortlessly convince and persuade your customers on why they should buy your products.

#14: The digital age anticipates it

Most business partners and customers might at some point ask you whether you own a website. Nevertheless, they have all the right reasons to anticipate online content about your business.

#14: The digital age anticipates itI addition, the modern consumer will be swayed away by your competitor with a well-organized website delivering what they need. Remember, today’s consumer is impatient and expects high efficiency from you.

#15: Refreshing of content

With your website, it is very fast and easy for you update and do press releases informing your customers of new products or services introduced.

#15: Refreshing of contentA website is your online brochure or catalog to save you printing expenses of any material targeting customers.

It gives you the opportunity to inform the world of your promotional offers, upcoming events, news and much more.

This might include any other relevant changes your business could be undergoing through. This is not only an attractive strategy but also it will keep your customers freshly update on the latest.

#16: Recommendation power

Today, you have an opportunity to use online platforms and market your website through links. This will enable you to quickly direct traffic to your website to know what you offer. This is good for the revenue numbers if you can tab on additional sales.

#16: Recommendation power

#17: Customer relations

It is very instant and less time-consuming to send messages or emails via the website to your customer base.

#17: Customer relationsBesides, you can get a quick feedback from them. This is a great way to build strong customer relationships.

Through a website, you can set up things like an online ticketing system to make it easy for your customers to access some of your services supported by a responsible customer service. This can further solidify relationships with the clientele base.

#18: Data collection

Your business website will give you a chance to establish how many visitors not only accessing your website but also clicking on specific products.

#18: Data collectionFurthermore, you get an opportunity to understand most of their concerns quickly and respond to them real-time.

#19: It’s a No barriers world

The virtual space has no restrictions in terms of access characterized in gaining entry to some other forms of business setups. Remarkably, your site visitors don’t have to pay anything to access a website.#19: It's a No barriers world

#20: Business Legitimacy

Your website can give you the legitimacy you need people to know about your business. As much as the modern consumer expects you to have a website, operating a business without one raise a lot of questions.

#20: Business LegitimacyMany are likely to think the business isn’t stable or deserve reliability. In this case, you can’t control the negative judgment clouding minds that might turn away your potential customers.

#21: You are your own boss

You like it when no one controls how you can market, brand, and churn out all about your business to the world?

#21: You are your own boss

You control the narrative from your own perspective given the fact that you can’t control what people say about your business. You can save a lot on advertisements costs and be in charge of how you present your business on your own website.

In case you want to customize or realign the business, your website is yours; nobody will dictate how you can go about it. Notably, if you make better utilization of the website and grow your business, the success is to your credit.

#22: Gives reasons why you are unique

The business environment is growing competitive every day. You need to convince your potential customers why you are better than your competitor.

#22: Gives reasons why you are uniqueA business website provides a remarkable opportunity for addressing such issues. Besides, you get a chance to contrast your setup with many in the industry.

Therefore, you can let your customers know the unique features of your products or services and why they are the best.

#23: Counter-competition

Most big or small businesses today own websites and beating in competition is easy if you don’t own your website. When they refer their customers to their website to check out their products and probably rake in on sales, you might be facing a challenge trying to make such cut without a website.

#23: Counter-competitionOwning one is the best chance you have, at least to implement your style of the marketing strategy. Who knows, you might, after all, crush your competitors by doing better turnovers. Remember, if you want your business to be big, you have to think big.

#24: A link to Job opportunities

You can use your website to host your Curriculum vitae or resume which can get the attention of a potential employer. This could be an attractive engagement besides running your business.

#24: A link to Job opportunitiesIn addition, your website becomes your profile marketing tool to showcase your efforts and commitment to doing the greater good. This is a good reflection of who you are as a person.

#25: It is never hard to set up a website

Today, with the advent of the popular WordPress, the content management system has made it easy and affordable for anybody anywhere to set up a website.

#25: It is never hard to set up a websiteThis is evident with over 74 million people using WordPress globally, enjoying its benefits every micro-second.

The good news is that, if cost is your derailing factor, with platforms like word press, you don’t have to know the complex coding or be an IT wizard to design your own either. So, don’t be left out, take the bold step and set up your own website.

Wrap Up

Am sure by now you realize there are so many benefits of running your own business website. Let people search your business online and find you in seconds. Help your staff with the resource content to learn more about your company.

Remember; don’t allow procrastination to stall you any longer. You don’t want to regret the opportunities you have lost without a website all this long. Time is everything you got.

>