Best Freelance Web Designer

How to Hire Best Freelance Web Designer in 2021


Hiring the best freelance web designer may seem a bit overwhelming. It is because you don’t want to end up with a scammer or an annoying designer.

That is why you need to look for legitimate sites and people with experience in web designing. However, how do you find these sites or web designers?

You may have scrolled through the internet, and you are not sure whom to pick or the particular website for hiring freelancer.

I am here to help you out and ensure you get a professional designer, who will work on your website and provide excellent results.

Getting such a designer requires you to understand the basics of web designing and understand what entailed in this subject. It means you have to lay out your plan and questions to ask the website designer.

Also, ensure you get into a contract with a freelance web designer to avoid conflicts later.

Freelance Web Designer
Freelance Web Designer: Photo by Maria on Unsplash

Before we head on to the details on how to hire the best freelance designer and where to hire such freelance web designers, let’s look at an important distinction.

Here is a difference between a web designer and web developer, knowing this will help you understand which kind of professional you need. A web designer will be responsible for creating the look and the feel of your website.

It implies that he will work with you in choosing the colors, designing logos or brands, website layout, and organization of your site’s content.


A freelance web developer, on the other hand, builds a functional website using the designer’s mockups. Web development involves customization of an existing theme or building a customized theme and adding functionality to include troubleshooting.

You may hire both a designer and developer or ask your hired web designer to develop your website or blog. Now that we know what web designing is all about. Let’s have a look at how to hire professional web designers.

Here are a few online platforms to hire the best freelance web designer

You can choose to hire a web designer from these online freelance sites. In these platforms, you will get many freelancers with different pay rate and designs.

However, our primary focus will be on acquiring the best freelance web designer. Let me show you how to do that on the platforms I am going to mention.

1. Upwork

This platform is the best when it comes to hiring web designers. The owners have added various features which are beneficial to you and the freelancer. First and foremost, the system is easier to use.

The project management tool allows you to see the history, documentation, images, and the payment schedule of freelancer or freelancers you hire.

A vital project management tool in this platform is the time tracking tool. The system will periodically track and monitor the time taken to work on the project you submitted to the freelancer.

It will take screenshots of what the freelancer is doing and provide the visual confirmation to the hiring party.

The tool will provide the peace of mind and accountability needed so that you are aware that the freelancer will not scam you or do other unrelated work.


Another essential feature is the payment tool. You can configure the system to allow payment in milestones. Once the benchmark is met, and you have approved the money is released to the freelance web designer.

The system configuration allows you to check the work so that you may not to receive a poor job; hence, you can receive a job that meets your expectation.

There is also a standardized test that the freelancer will do before being accepted on this platform. It allows you to know who scored over 90%.

To hire a freelancer in this platform, you need to sign up as a client, meet the necessary qualifications, and adhere to the rules. After doing that, you will post an advertisement for the job you need to get done.

In this case, web designing, outline what you want, and give instructions. Once you through provide a payment plan, and you are all set. The next step will involve potential freelancers sending their proposals.

Then from there, you can vet the freelancers on the job they have done for others, their rating, and customer reviews and also on delivery.

Having all these at hand will help you in choosing the best freelance web designer, and you will also have the assurance that the job will be done.

The site also includes a dispute resolution mechanism in case a problem has risen in between you and the freelancer you hired.

2. Fiverr

Another incredible platform is Fiverr. It is effortless, dependable, quick, and affordable. In this platform, after creating an account and conforming to all the necessary regulations.

You have to do is to use their dominant search engine. It is according to the type of job you wish for hiring a freelancer to work. You will search web designing jobs, and a list of all freelancers with this skill will be provided.

To find a professional designer, look at their profile. You will get all the information, including customer ratings, the time taken to complete the project, customer reviews, and also their pay rate.


You are now able to hire the best among the freelancers on this platform to work for you. Once the freelancer is done with the project, you will then be requested to approve the job done and allow the release of payment.

While approving, you will be able to check if the freelancer has followed your instructions and provided the design that you needed for your website.

If not, you can ask him to revise or cancel the contract altogether and hire another freelancer.

3. Toptal

On this platform, you will only get exceptional freelance talent.

The platform will do most of the work for you as opposed to other sites. Toptal will perform a rigorous screening test on all freelancers who wish to be enlisted in the platform.

They will conduct a background check and screen all the freelancers. They will then provide you with a shortlist of the best freelancers who work on web designs.

ToptalJust like a recruiting company they will provide (the top 3% freelancers) to work with them. Freelancers who are enlisted are the ones who will provide you with quality work; hence, you will only get professional designers.

You must sign up for a hiring party and get only the top web designers who will work on your website. It makes the site among the best while acquiring freelancers in 2020.

4. Shopify experts

Shopify is the best-hosted e-commerce website design platform. Their main advantage is the pool of experts enlisted in this site.

All the experts are pre-screened before they are joined as freelancers in e-commerce website design.

Shopify will list them in Shopify Experts Marketplace, and then you can choose the freelance expert to work on your e-commerce projects.

Shopify ExpertsThe experts will be required to meet Shopify quality control, and hence only freelancers with highest standards are accepted.

You will never have to worry anymore about acquiring the best e-commerce freelance designer while using this platform.

It is because it is specifically designed to cater for those who want to build e-commerce websites. The services offered include:
• Setting up and creating an online store
Market your products through SEO or using social media
• Build a new function or even integrate a third-party e-commerce software to your online store
• Customize images on your e-commerce website

5. 99 Designs

In this site, there are various professional designers, particularly graphic designers. In the case of website design, you will post the job on the platform and wait for multiple freelancers to present their plans.

Once you have chosen a particular model, you pay for it.


This site enables you to choose a winning design, and therefore it is easier to find custom website designs from different freelancers on this site.

6. Squarespace Specialists

Squarespace is a drag and drop website builder and ranked among the best website builders. Being design-oriented, the templates they used are gorgeous.

Squarespace Specialists

That is why the site is appealing to most people. With this site, you can acquire custom website designs, Complete website building services, and added functionality.

All these you will acquire without even having any knowledge of how to code.

Other Marketplaces to Hire Freelance Web Designer

These are the different platforms that you can hire freelance web designers. They include:
• Peopleperhour
• Codeable
• Craigslist
• Stack Overflow Careers

Now, you are aware of where to hire freelance web designers and how to hire them on these platforms. We have to check on some of the items to consider while hiring freelance web designers in 2020.

Defining Your Project Scope

To hire a proficient freelance web designer, you have to create a document entailing what you want.

The creative brief will help you land a talented web designer who will provide the required results that you need. The submission may include:

  • Timeline and project budget
  • The tone, style and design guidelines
  • The relevant information about your business and target audience
  • A bright and well-defined summary of the project
  • Level of experience and skills (programming languages)

Once you have the project outline. Create a job post that is appealing and has clear instructions. The job post will easily interest the best web designers who will surely work on your project.

The next aspect is going through the proposals of interested freelancers. It requires you to look for web designers who follow certain practices.

Comprehensive approach:

Your web designer should take into account details like font size, button color, and placement, and the color scheme.

Such information can have an impact on conversion rates. Considering these details will make your site to be user-friendly.

Good communication:

Try focusing on designers who understand your objectives.


You will do this by having a comprehensive discussion with the designer before hiring them. Communication will be the key to getting the desired results.

Data-driven creativity:

Web design does not only involve instincts, but data drive it. Just test the site to the focused group, analyze results, and change accordingly.

Business savvy:

The site you are building should support your business goals. The web designer should be able to create a right balance between a good design and your business needs.

Developing sample questions

These are questions you need to establish when speaking to a potential web designer. The answers given will help you in hiring only the best-suited web designer for your project.

You will also learn whether your approach aligns with the potential web designer.

How will updates be made to the website?

You may need to update the web content or hire someone to do this for you. Discuss such an issue with the web designer so that you may be able to know which approach works for you or your team.

Will the designer do some maintenance and upgrades in the long run?

You have to ask whether the potential web designer will help you out in maintaining and upgrading your website. Asking such a question will help you know which option is available or whether the designer can help you out.

If he agrees on this long-term obligation, inquire about the cost involved. You also have to both agree on such a matter before handing out your project.

What is the designer’s view of your brand and effective web design?

This question will enable you to get the first-hand impression of designers-view on your brand. The answer given will clarify any misunderstanding that might occur in the course of work.

Also, his view on the better design will help you know if his expectation aligns with your needs. It will also be clear to you the intensity of the research they have done and whether you can easily promote your brand using the existing materials.

Final Verdict

Hiring the best freelance web designer involves knowing the potential freelancer, creating a detailed project scope and using the appropriate job portal which suits you.

Always lookout for the job success of each freelancer and whether his expectation meets your needs.

Better communication will help you understand which of the freelancers listed on various platforms are the best and also creating a mutual relationship after a successful job is done.

Note that web freelancers who provide quality work will always charge more. Ensure that your website building project is on a budget you can afford.

In this article, I have highlighted your sites and the ways to hire the best web designers. Once you go through it, you will find that it is a more straightforward process.

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Editorial Staff

Editorial Staff

Editorial Staff is an in-house team of native WordPress developer and industry columnists lead by Anwer Ashif. Join the community of 2,77,752 users.

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